Southwood StudioSouthwood Studio
The Digital Workshop of UK Designer and Photographer Will Soward

As part of our MA in Art and Design, we were asked to create a campaign for the newly annual Luton Science Fair, held at Bedfordshire University. we all assigned roles to our strengths in design (mine, web design) and subsequently went about creating an identity for the event. …

How Coca-Cola Stole Santa Claus I’m writing this artical because I wanted correct the couple I overheard in conversation yesterday, one asked the other “why do we have Farther Christmas?” and the other said “I dunno, didn’t Coca-Cola invent him!?”. …

This is a collection of handmade badges created for one of my Masters projects. The brief asked us to look at Luton as from an alternative perspective, using the sense of “self” and location in and around the town as …

On the 7th of September 2010 LG impressed the public at IFA 2010 with an astonishing use of 3D façade mapping in Kulturbaruerei, Berlin, to highlight the newly announced range of Optimus Smartphones and Tablet devices. The projection opens with …

Red Bull are searching nationwide for creatives working specifically in animation to enter their “Canimation” competition. The exciting comp opened its doors on the 3rd of October to any UK resident and full-time Student using or studying animation. Budding animators …

UPDATED 01.11.11 – The New Müller Yogurt TV ad was aired last Saturday (8.10.2011) during the ITV show X Factor (in case you wanted to know). The 90 second ad directed by Antoine Bardou-Jacquet with production company Partizan Lab (who …

Logorama is an animated film written and directed by French graphic and animation studio H5 and produced by Autour de Minuit. The 16 minute film was created by François Alaux, Hervé de Crécy and Ludovic Houplain. Logorama is set in …
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Southwood Studio, is a one-man operation (me) building websites and taking high-end digital photographs for nice people in the UK. I suppose to make things clearer I should take you back to May 2007, where I created Southwood Studio as …

So this is it, I’ve been working for nearly two weeks getting this beauty off the ground, my personal portfolio is finished. This will also be the first real Blog or Journal of my work I’ll be keeping, i …