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	<title>Southwood Studio</title>
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	<link>http://www.southwoodstudio.co.uk</link>
	<description>The Digital Workshop of UK Designer and Photographer Will Soward</description>
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		<title>Luton Science Fair Marketing Campaign 2012</title>
		<link>http://www.southwoodstudio.co.uk/journal-all/luton-science-fair-marketing-campaign-2012/</link>
		<comments>http://www.southwoodstudio.co.uk/journal-all/luton-science-fair-marketing-campaign-2012/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 22:52:20 +0000</pubDate>
		<dc:creator>Studio</dc:creator>
				<category><![CDATA[A+D Masters]]></category>
		<category><![CDATA[Journal In All Subjects]]></category>
		<category><![CDATA[Journal Musings]]></category>

		<guid isPermaLink="false">http://www.southwoodstudio.co.uk/?p=1324</guid>
		<description><![CDATA[As part of our MA in Art and Design, we were asked to create a campaign for the newly annual Luton Science Fair, held at Bedfordshire University. we all assigned roles to our strengths in design (mine, web design) and subsequently went  about creating an identity for the event. &#8230; <a href="http://www.southwoodstudio.co.uk/journal-all/luton-science-fair-marketing-campaign-2012/"><span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>As part of our MA in <a title="Newsblog for the Division of Art &amp; Design at the University of Bedfordshire" href="http://www.wecreatetogether.net/" target="_blank">Art and Design</a>, we were asked to create a campaign for the newly annual Luton Science Fair, held at <a title="The University of Bedfordshire" href="http://www.beds.ac.uk/" target="_blank">Bedfordshire University</a>. we all assigned roles to our strengths in design (mine, web design) and subsequently went  about creating an identity for the event.  The Brief was to highlight the use of science in everyday life &#8220;Science is Everywhere&#8221;, we began outlining a simplistic style we all liked, reflecting the current trend in <a title="Isotype Wiki" href="http://en.wikipedia.org/wiki/Isotype_(picture_language)" target="_blank">isotypes</a>. Fully aware of the transient styles in design, we all agreed this was to be a good place to start, after all its just for one year, the 2012 &#8211; 2013 students will come up with their own take on the event.  Here&#8217;s just a few ideas I came up with for our think tank.</p>
<div id="attachment_1325" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1325" title="LSF Poster concept 1" src="http://www.southwoodstudio.co.uk/wp-content/uploads/lsf1.jpg" alt="" width="600" height="849" /><p class="wp-caption-text">LSF Poster concept 1</p></div>
<div id="attachment_1326" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1326" title="LSF poster concept 2" src="http://www.southwoodstudio.co.uk/wp-content/uploads/lsf2.jpg" alt="" width="600" height="849" /><p class="wp-caption-text">LSF poster concept 2</p></div>
<div id="attachment_1328" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1328" title="LSF poster concept 4" src="http://www.southwoodstudio.co.uk/wp-content/uploads/lsf4.jpg" alt="" width="600" height="849" /><p class="wp-caption-text">LSF poster concept 4</p></div>
<div id="attachment_1327" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1327" title="LSF poster concept 3" src="http://www.southwoodstudio.co.uk/wp-content/uploads/lsf3.jpg" alt="" width="600" height="849" /><p class="wp-caption-text">LSF poster concept 3</p></div>
<p>From all of our submissions we combined a style that suited our direction. Vuttiphat and Siripa designed a fantastic logo and poster concept, that we all agreed to adopt as the look and feel to the rest of the campaigns printed an online material. Heres just one of their fantastic posters below.</p>
<div id="attachment_1331" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1331 " title="Vuttiphat and Siripa LSF Poster Design" src="http://www.southwoodstudio.co.uk/wp-content/uploads/lsf5.jpg" alt="" width="600" height="849" /><p class="wp-caption-text">Vuttiphat and Siripa LSF Poster Design</p></div>
<p>From the back of this we all began creating material (printed and online). samelessly promoting my own material again (hell its my site so why not), here is the <a title="Luton Science Fair Website" href="http://lutonsciencefair.co.uk/" target="_blank">LSF website</a> built in about 30 hours (without styling for IE 6). Enjoy and please show your support!</p>
<div id="attachment_1334" class="wp-caption alignleft" style="width: 600px"><a href="http://lutonsciencefair.co.uk/"><img class="size-full wp-image-1334" title="LSF Website Design" src="http://www.southwoodstudio.co.uk/wp-content/uploads/lsfwebsite.jpg" alt="" width="600" height="2268" /></a><p class="wp-caption-text">Full page of the LSF website</p></div>
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		<item>
		<title>Backdated versions of Adobe software</title>
		<link>http://www.southwoodstudio.co.uk/journal-all/backdated-versions-of-adobe-software/</link>
		<comments>http://www.southwoodstudio.co.uk/journal-all/backdated-versions-of-adobe-software/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 00:13:50 +0000</pubDate>
		<dc:creator>Studio</dc:creator>
				<category><![CDATA[Journal In All Subjects]]></category>
		<category><![CDATA[Journal Resources]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Creative Suite]]></category>
		<category><![CDATA[Dreamweaver]]></category>
		<category><![CDATA[Old]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[Versions]]></category>

		<guid isPermaLink="false">http://www.southwoodstudio.co.uk/?p=1311</guid>
		<description><![CDATA[Whenever your working on current or previous versions of Adobe creative programs, there will come a time when you'll need to back-date your software. For example I'm currently writing a tutorial using Photoshop Elements 9 and Dreamweaver CS4, I have the latest versions however <a href="http://www.southwoodstudio.co.uk/journal-all/backdated-versions-of-adobe-software/"><span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h2>Download Old Official Adobe Free Trials</h2>
<p>Whenever your working on current or previous versions of Adobe creative programs, there will come a time when you&#8217;ll need to backdate your software. For example I&#8217;m currently writing a tutorial using <a title="Photoshop Elements Wiki" href="http://en.wikipedia.org/wiki/Adobe_Photoshop_Elements" target="_blank">Photoshop Elements 9</a> and <a title="Adobe Dreamweaver Wiki" href="http://en.wikipedia.org/wiki/Adobe_Dreamweaver" target="_blank">Dreamweaver CS4</a>, I have the latest versions however, there are important changes and interface elements that are particular to the previous generation that can&#8217;t be recreated in the newest generation. So with this in mind, I realise there are others out there who&#8217;ll need to do the same, but wont want to spend countless hours (like I have) searching for these versions. So I have provided links to Old Versions of Adobe Software via <a title="Pro Design Tools" href="http://prodesigntools.com/" target="_blank">prodesigntools.com</a>, (<a title="Pro Design Tools Article" href="http://prodesigntools.com/download-adobe-cs4-and-cs3-free-trials-here.html" target="_blank">Download All Official Adobe CS4 and CS3 Free Trials</a>) I found this resource massively helpful and hopefully its gunner be of some benefit to you also, more links means more visibility.</p>
<h3 style="padding-left: 30px;">Very Important</h3>
<p style="padding-left: 30px;"><em>You need to have a <a href="http://prodesigntools.com/go/membership" target="_blank">free Adobe account</a> and be logged into it to use the links below, as Adobe sets a session cookie on your browser that allows you to access the direct download links. Otherwise, you will receive an “access denied” or “resume your download” message prevent­ing the connection. &#8211; via Pro Design Tools</em></p>
<h2>Backdated versions of Adobe software for Windows and Mac</h2>
<ul>
<li><a title="Creative Suite 4 – Adobe CS4 Downloads" href="http://prodesigntools.com/download-adobe-cs4-and-cs3-free-trials-here.html" target="_blank">Creative Suite 4 – Adobe CS4 Downloads</a></li>
<li><a title="Creative Suite 3 – Adobe CS3 Downloads" href="http://prodesigntools.com/download-adobe-cs4-and-cs3-free-trials-here.html" target="_blank">Creative Suite 3 – Adobe CS3 Downloads</a></li>
<li><a title="Adobe Photoshop Elements 9 (PSE 9) Direct Download Links" href="http://prodesigntools.com/photoshop-elements-9-premiere-elements-9-direct-download-links.html" target="_blank">Adobe Photoshop Elements 9 (PSE 9) Direct Download Links</a></li>
<li><a title="Adobe Premiere Elements 9 (PRE 9) Direct Download Links" href="http://prodesigntools.com/photoshop-elements-9-premiere-elements-9-direct-download-links.html" target="_blank">Adobe Premiere Elements 9 (PRE 9) Direct Download Links</a></li>
<li><a title="Adobe Photoshop &amp; Premiere Elements 8 Direct Download Links" href="http://prodesigntools.com/direct-download-links-for-lightroom-3-and-photoshop-elements-8.html" target="_blank">Adobe Photoshop &amp; Premiere Elements 8 Direct Download Links</a></li>
<li><a title="Adobe Lightroom 3 Direct Download Links" href="http://prodesigntools.com/direct-download-links-for-lightroom-3-and-photoshop-elements-8.html" target="_blank">Adobe Lightroom 3 Direct Download Links</a></li>
</ul>
<p>Word of advice, follow the instalation instructions and Adobe requirements provided by the resource. Downloading older versions will not affect your newest versions Adobe programs, I&#8217;m quite happliy using new and old side-by-side on my machines. Some versions of the software may not provide dicumentation, but then again if you know what your doing then you&#8217;re unlikely to need this. Big thanks to Pro Design Tools.</p>
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		<title>How to Create a Vintage Black and White Photo Effect</title>
		<link>http://www.southwoodstudio.co.uk/journal-all/how-to-create-a-vintage-black-and-white-photo-effect/</link>
		<comments>http://www.southwoodstudio.co.uk/journal-all/how-to-create-a-vintage-black-and-white-photo-effect/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 18:49:35 +0000</pubDate>
		<dc:creator>Studio</dc:creator>
				<category><![CDATA[Journal In All Subjects]]></category>
		<category><![CDATA[Journal Tutorials]]></category>
		<category><![CDATA[effect]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[Vintage]]></category>

		<guid isPermaLink="false">http://www.southwoodstudio.co.uk/?p=1261</guid>
		<description><![CDATA[Create a Vintage Black and White with Blurred Vignette and Texture Here’s a simple and effective Vintage Black and White Photograph effect recreated in Photoshop. This is tutorial relies on a few basic settings in Photoshop and textured layers, I&#8217;m &#8230; <a href="http://www.southwoodstudio.co.uk/journal-all/how-to-create-a-vintage-black-and-white-photo-effect/"><span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h2>Create a Vintage Black and White with Blurred Vignette and Texture</h2>
<p>Here’s a simple and effective Vintage Black and White Photograph effect recreated in Photoshop. This is tutorial relies on a few basic settings in Photoshop and textured layers, I&#8217;m using the dated CS3 version, but the method is the same for all versions. As a note, my style tends to be quite &#8220;dark&#8221; so you&#8217;ll have to adjust some settings to suit your own personal style.</p>
<div id="attachment_1290" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1290" title="Before and After" src="http://www.southwoodstudio.co.uk/wp-content/uploads/before-after-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Before and After</p></div>
<p>&nbsp;</p>
<p><a class="download tooltip" title="Download Create a Vintage Black and White Photo" href="http://www.southwoodstudio.co.uk/wp-content/uploads/southwoodstudio-vintage-black-and-white-photo-effect.zip">Download the Source Files Here</a></p>
<p>We can use any image for this but I have provided one of my own to get us started. This effect is great for wedding shots, portraits and landscapes (generally images with the main subject to the center of the frame). Ok, enough of this prattle, lets get started!</p>
<p><strong>1.</strong> Firstly we&#8217;re going to prepare the image for a black and white effect, there are many other ways of doing this (might be better or worse), but this is my way. Open Curves by choosing, <strong>Image &gt; Adjustments &gt; Curves</strong>, and off-balance the highlights with the shadows so it looks slightly &#8220;Solorised&#8221;, then click OK.</p>
<div id="attachment_1263" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1263   " title="Image &amp;gt; Adjustments &amp;gt; Curves" src="http://www.southwoodstudio.co.uk/wp-content/uploads/11-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Image &gt; Adjustments &gt; Curves</p></div>
<p style="padding-left: 30px;"><em><strong>Note:</strong> This adds a grater tonal range in your image, if we didn&#8217;t do this, then when we turn it black and white the picture will look flat. This is because there is little graduation in the colours&#8217; separate the detail&#8230; next!)</em></p>
<p><strong>2.</strong> Next we need rip away the colour by using<strong> Image &gt; Adjustments &gt; Hue/ Saturation</strong>, slide the <strong>Saturation</strong> all the way to <strong>&#8220;-100&#8243;.</strong><em> </em><strong><em><br />
</em></strong></p>
<div id="attachment_1266" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1266  " title="Image &amp;gt; Adjustments &amp;gt; Hue/ Saturation" src="http://www.southwoodstudio.co.uk/wp-content/uploads/21-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Image &gt; Adjustments &gt; Hue/ Saturation </p></div>
<p><strong>3.</strong> Next punch the levels up a little bit by shortening the histograms highlights and shadows, making the image a little more “contrasty”. <strong>Image &gt; Adjustments &gt; Levels</strong> and move the highlights and shadows in towards the center a few notches so you don&#8217;t loose too much detail in the brighter and darker areas of your image.</p>
<div id="attachment_1269" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1269 " title="Image &amp;gt; Adjustments &amp;gt; Levels" src="http://www.southwoodstudio.co.uk/wp-content/uploads/31-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Image &gt; Adjustments &gt; Levels</p></div>
<p><strong>4.</strong> Next duplicate this layer by dragging it to the <strong>New Layer icon</strong> on the Layers palette or using the menu <strong>Layer &gt; Duplicate Layer&#8230;</strong></p>
<div id="attachment_1270" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1270 " title="Layer &amp;gt; Duplicate Layer..." src="http://www.southwoodstudio.co.uk/wp-content/uploads/41-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Layer &gt; Duplicate Layer...</p></div>
<p><strong>5.</strong> Now we&#8217;re going to add a Blurred Vignette effect to this duplicated layer (Background copy), I&#8217;m using a <strong>Gaussian Blur</strong> with a <strong>pixel radius of 8</strong>. <strong>Filter &gt; Blur &gt; Gaussian Blur</strong> (make sure preview is checked) Do the same or use your own pixel radius its up to you, then <strong>click OK.</strong></p>
<p style="padding-left: 30px;"><strong><em>Note:</em></strong><em> A Blurred Vignette effect is used to simulate the effect caused by bellows used on Medium and Large format cameras (old handheld 120mm too), its naturally an effect to direct the viewers focus but for this, it also adds a bit authenticity to our aged photo effect).</em></p>
<p><strong>6. </strong>Next add a layer mask to the layer, by clicking the <strong>Add Layer Mask</strong> icon in the Layers palette or by choosing <strong>Layer &gt; Layer Mask &gt; Reveal All.</strong></p>
<div id="attachment_1271" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1271 " title="Layer &amp;gt; Layer Mask &amp;gt; Reveal All" src="http://www.southwoodstudio.co.uk/wp-content/uploads/61-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Layer &gt; Layer Mask &gt; Reveal All</p></div>
<p><strong>7.</strong> Using the <strong>Gradient Tool</strong> from <strong>The Tool Palette</strong>, make sure the Gradient is set to <strong>Reflected</strong>, <strong>Black to Transparent Gradient</strong> with a <strong>Normal Blend</strong> mode and Black and White are the only colours in the colour palette. Draw a gradient somewhere at the bottom of the photo so the horizon that becomes out of focus.</p>
<div id="attachment_1272" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1272  " title="Using the Gradient Tool" src="http://www.southwoodstudio.co.uk/wp-content/uploads/7-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Using the Gradient Tool</p></div>
<p><strong>8.</strong> Flatten those layers together&#8230; perfect!</p>
<p><strong>9. </strong>This looks good huh!? Well we&#8217;re not done yet, now we need some texture in this beauty, choose <strong>Filter &gt; Texture &gt; Grain</strong>, choose a <strong>Grain Intensity of about 46</strong> and a <strong>Contrast of 52</strong>, with a <strong>&#8220;Regular&#8221; Grain Type</strong> and click <strong>OK.</strong></p>
<div id="attachment_1273" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1273 " title="Filter &amp;gt; Texture &amp;gt; Grain" src="http://www.southwoodstudio.co.uk/wp-content/uploads/9-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Filter &gt; Texture &gt; Grain</p></div>
<p><strong>10.</strong> The grain filter will naturally add some colour to the texture so lets take that out by using Hue/ Saturation again. Choose<strong> Image &gt; Adjustments &gt; Hue/ Saturation</strong>, slide the <strong>Saturation</strong> all the way to <strong>&#8220;-100&#8243;</strong>&#8230; Nice!</p>
<div id="attachment_1274" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1274 " title="Choose Image &amp;gt; Adjustments &amp;gt; Hue/ Saturation" src="http://www.southwoodstudio.co.uk/wp-content/uploads/10-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Choose Image &gt; Adjustments &gt; Hue/ Saturation</p></div>
<p><strong>11.</strong> Looking good! Right, now open the <strong>texture.jpg</strong> file from the tutorial folder or one of your own if you have one. Copy and Paste it on to the Background layer so it covers the whole image. Make this layer black and white also (see part 2 or 10).</p>
<p><strong>12.</strong> Next we need to make the texture a high contrast (<strong>Image &gt; Adjustments &gt; Levels</strong>), by narrowing the histogram like so, don&#8217;t do this too much, keep some mid-tones in your texture but mostly intensify the back and white areas&#8230; Then click <strong>OK.</strong></p>
<div id="attachment_1275" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1275 " title="Image &amp;gt; Adjustments &amp;gt; Levels" src="http://www.southwoodstudio.co.uk/wp-content/uploads/12-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Image &gt; Adjustments &gt; Levels</p></div>
<p><strong>13.</strong> Now we need to blend this texture with the image underneath. From the drop down menu in the <strong>Layers Palette</strong>, choose the <strong>Overlay blend</strong> and be amazed at what happens… sick eh&#8230;? Ok, lets move on we&#8217;re almost done!</p>
<div id="attachment_1276" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1276" title="Blend this texture" src="http://www.southwoodstudio.co.uk/wp-content/uploads/13-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Blend this texture</p></div>
<p>&nbsp;</p>
<div id="attachment_1277" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1277 " title="Overlay blend and be amazed!" src="http://www.southwoodstudio.co.uk/wp-content/uploads/13.5-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Overlay blend and be amazed!</p></div>
<p><strong>14.</strong> Add a layer mask to the layer, by clicking the <strong>Add Layer Mask</strong> icon in the Layers palette or by choosing <strong>Layer &gt; Layer Mask &gt; Reveal All.</strong> With the <strong>Paint Brush</strong> from the <strong>Tool Palette</strong>, I&#8217;ll be using an <strong>Opacity of 50%</strong> and a <strong>Flow of 80%. </strong>Start to paint in the center of the photo to reveal the details; don’t go to far we want to keep some of the texture. Lastly just knock back <strong>the Layer Opacity</strong> to <strong>80%.</strong></p>
<div id="attachment_1278" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1278 " title="Layer &amp;gt; Layer Mask &amp;gt; Reveal All" src="http://www.southwoodstudio.co.uk/wp-content/uploads/14-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Layer &gt; Layer Mask &gt; Reveal All</p></div>
<p><strong>15.</strong> <strong>Flatten</strong> the layers together (<strong>Layer &gt; Flatten Image</strong>)&#8230; save it, print it, post it&#8230; job done!</p>
<div id="attachment_1291" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1291" title="Final Image... but what, there's more!" src="http://www.southwoodstudio.co.uk/wp-content/uploads/15-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Final Image... but what, there&#39;s more!</p></div>
<p style="padding-left: 30px;"><strong><em>Question:</em></strong><em> Some of you may ask why I just didn&#8217;t convert the whole image to grayscale, “that’ll make it black and white”. Well this is because of a “workflow” decision, at some point you may decide to add a colour tone to the image or add some text with colour elements. In my experience it’s far easier to keep the colour information in the image instead of having to reconvert it back to RGB every time. Also when it comes to printing you can choose to set your printer to print in grayscale instead of converting the whole file. </em></p>
<h3>EXTRA: Colour Wash your Images</h3>
<p>Choose <strong>Image &gt; Adjustments &gt; Hue/ Saturation</strong>, and check <strong>&#8220;Colorize&#8221;,</strong> now refine your colour by moving the <strong>&#8220;Hue&#8221;</strong> slider left or right to get the desired colour&#8230; easy! <img src='http://www.southwoodstudio.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<div id="attachment_1292" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1292" title="Colour Wash" src="http://www.southwoodstudio.co.uk/wp-content/uploads/16-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Colour Wash</p></div>
<p>&nbsp;</p>
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		<title>Coca-Cola Stole Santa</title>
		<link>http://www.southwoodstudio.co.uk/journal-all/coca-cola-stole-santa/</link>
		<comments>http://www.southwoodstudio.co.uk/journal-all/coca-cola-stole-santa/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 02:41:53 +0000</pubDate>
		<dc:creator>Studio</dc:creator>
				<category><![CDATA[A+D Masters]]></category>
		<category><![CDATA[Journal In All Subjects]]></category>
		<category><![CDATA[Journal Musings]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Haddon Sundblom]]></category>
		<category><![CDATA[Santa Claus]]></category>
		<category><![CDATA[Thomas Nast]]></category>

		<guid isPermaLink="false">http://www.southwoodstudio.co.uk/?p=1194</guid>
		<description><![CDATA[How Coca-Cola Stole Santa Claus I&#8217;m writing this artical because I wanted correct the couple I overheard in conversation yesterday, one asked the other &#8220;why do we have Farther Christmas?&#8221; and the other said  &#8220;I dunno, didn&#8217;t Coca-Cola invent him!?&#8221;. &#8230; <a href="http://www.southwoodstudio.co.uk/journal-all/coca-cola-stole-santa/"><span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h2>How Coca-Cola Stole Santa Claus</h2>
<p>I&#8217;m writing this artical because I wanted correct the couple I overheard in conversation yesterday, one asked the other &#8220;why do we have Farther Christmas?&#8221; and the other said  &#8220;I dunno, didn&#8217;t Coca-Cola invent him!?&#8221;. Now apart from spitting in to my coffee I didn&#8217;t have all the answers to start interrupting them and acting like a &#8220;dick&#8221;. I Then realised I really had no idea about the origins of Santa Claus or why/how Coca-Cola have come to adopt such an iconic festive character in their advertising. So, here is my answer to the rhetorical question &#8220;didn&#8217;t Coca-Cola invent Farther Christmas, Santa Claus, Chris Kringle&#8230; other names are available!&#8221;</p>
<p>In order to really get to the bottom of this we need to start at the beginning, or the 4th century to be more precise. A wealthy and well respected Bishop (sorry, name unknown) living in the now Turkish region of eastern Europe, is said to have given gifts to those who followed and beveled in his &#8220;miracle&#8221; workings, he later became a siant for his charity to the poor and needy. The memory of bishop was sanctified a century after his death as Nikolaos of Myra, (English translation “Victory of the People”), thus becoming Saint-Nicholas. St. Nicholas was adopted by many areas of Northern Europe, Russia, Germany, Belgium, Poland, and the Netherlands. These regions celebrated St. Nicholas day (the day he was killed by the Roman emporer <span>Theodosius) on</span> the 5th and 6th of December, according to the Christian calendar.</p>
<p>After the discovery of America in 1492 immigrants from Europe started to bring their traditions to parts of New World. The Dutch communities used the non-English tradition of St. Nicholas after the American Revolution, particularly in New Amsterdam (New York), the concept of a jolly old man giving gifts and bringing happiness to children became widely accepted. In 1822 the American poet Clement Clark Moore wrote the famous poem “Twas the Night Before Christmas” (also called “<a title="A Visit from St. Nicholas Wiki" href="http://en.wikipedia.org/wiki/A_Visit_from_St._Nicholas" target="_blank">A Visit from St. Nicholas</a>&#8220;), the poem characterised St. Nicholas as Santa Claus, which burned the modern image of him in to popular culture.</p>
<p style="padding-left: 30px;"><em>He was dressed all in fur, from his head to his foot,</em><br />
<em> And his clothes were all tarnished with ashes and soot.</em><br />
<em> A bundle of Toys he had flung on his back,</em><br />
<em> And he looked like a peddler, just opening his pack.</em></p>
<p style="padding-left: 30px;"><em>His eyes-how they twinkled! his dimples how merry!</em><br />
<em> His cheeks were like roses, his nose like a cherry!</em><br />
<em> His droll little mouth was drawn up like a bow,</em><br />
<em> And the beard of his chin was as white as the snow.</em></p>
<div id="attachment_1201" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1201   " title="Thomas Nast and Harper’s Weekly" src="http://www.southwoodstudio.co.uk/wp-content/uploads/Thomas-Nast-and-Harper%E2%80%99s-Weekly.jpg" alt="" width="600" height="400" /><p class="wp-caption-text">Harper&#39;s Weekly and Artist Thomas Nast</p></div>
<p>The 1863 3rd of January edition of Harper’s Weekly magazine depicted the first American rendition of Santa Claus, illustrated by Artist <a title="Thomas Nast Wiki" href="http://en.wikipedia.org/wiki/Thomas_Nast" target="_blank">Thomas Nast</a>. Inspired by the Clement Clarke Moore poem, Nast drew Santa Claus waring the stars and stripes with a red, white and blue suit, instead of the traditional green. The addition of Harper&#8217;s Weekly shows Santa Claus visiting a Civil War Camp and handing out gifts to children and soldiers.</p>
<p>However it wasn&#8217;t until 1933 when illustrator <a title="Haddon Sundblom Wiki" href="http://en.wikipedia.org/wiki/Haddon_Sundblom" target="_blank">Haddon Sundblom</a> created the &#8220;modern&#8221; concept of Santa Claus for Coca-Cola&#8217;s Christmas advertising campaign. Coke used the image of the chubby, jolly old bearded Santa as an icon to promote &#8220;festive cheer&#8221; with its product and increase its low profits during the winter seasons. Its Coca-Cola who branded Santa in the red suit which has become the standard image accepted all around the world today.</p>
<div id="attachment_1202" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1202" title="Haddon Sundblom and Santa" src="http://www.southwoodstudio.co.uk/wp-content/uploads/Haddon-Sundblom-and-Santa.jpg" alt="" width="600" height="400" /><p class="wp-caption-text">Haddon Sundblom modeling Santa Claus on himself.</p></div>
<p>Although we could think negatively about the advertising &#8220;cannibalism&#8221; of such a historic and iconic festive character,  its Coca-Cola&#8217;s branding success that needs to be acknowledged as historically significant. You may feel slightly cheated next time you see a jolly old Santa. As though you&#8217;ve been infected by a global corporation, brain washing you to drink more of a popular soft drink (and you&#8217;ll be right)&#8230;</p>
<p>However its appears to me that after discovering just a little about the origins of Santa Claus, Coca-Cola cannot be held entirely responsible for creating him, the modern depiction perhaps, but its clear that Farther Christmas, Santa Claus and Chris Kringle have been at the root of western culture for centuries. Its the &#8220;influence of popularity&#8221; which shapes the way we think, feel and remember iconic characters and objects. Advertising is aware of this power to direct, influence and change opinion, because it appeals to the very core of popular culture.</p>
<p>Knowing that we&#8217;re lied to or given an exaggeration of the truth by our own cultural icons, I believe its this awareness (realizing we&#8217;re influenced by media) that dilutes the magic of Christmas cheer. So when you&#8217;re opening your presents Christmas morning, expecting to find that &#8220;thing&#8221; you always wanted, try to forget that adverting told you, you wanted it, remember that ignorance is bliss and say &#8220;aw honey how did you know&#8221; (well, at least until the New Year). Merry Christmas Everyone!</p>
<p><iframe width="590" height="360" src="http://www.youtube.com/embed/4TMwBFK2qHI" frameborder="0" allowfullscreen></iframe></p>
<ul class="indent"><li>coke santa</li><li>coca cola santa</li><li>santa claus coca cola</li><li>Haddon Sundblom</li><li>christmascoca cola</li><li>free dvd inlay template</li><li>merry christmas coca cola</li><li>santa claus coca cola 2011</li><li>santa claus coke first</li><li>santa christmas coke</li></ul>]]></content:encoded>
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		<title>Luton Game Badges</title>
		<link>http://www.southwoodstudio.co.uk/journal-all/luton-game-badges/</link>
		<comments>http://www.southwoodstudio.co.uk/journal-all/luton-game-badges/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 00:51:32 +0000</pubDate>
		<dc:creator>Studio</dc:creator>
				<category><![CDATA[A+D Masters]]></category>
		<category><![CDATA[Journal In All Subjects]]></category>
		<category><![CDATA[Journal Musings]]></category>
		<category><![CDATA[Badges]]></category>
		<category><![CDATA[Buttons]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[Handmade]]></category>
		<category><![CDATA[Luton]]></category>

		<guid isPermaLink="false">http://www.southwoodstudio.co.uk/?p=1178</guid>
		<description><![CDATA[This is a collection of handmade badges created for one of my Masters projects. The brief asked us to look at Luton as from an alternative perspective, using the sense of &#8220;self&#8221; and location in and around the town as &#8230; <a href="http://www.southwoodstudio.co.uk/journal-all/luton-game-badges/"><span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>This is a collection of handmade badges created for one of my Masters projects. The brief asked us to look at Luton as from an alternative perspective, using the sense of &#8220;self&#8221; and location in and around the town as the theme. I started developing my concept by walking Luton, the obvious presented itself everywhere, the mixed and diverse cultures, the stark divide between new and old, but most of all the &#8220;need&#8221; to consume. Its this desire and need to consume (I guess everywhere in Western culture, not just Luton), that made me think it&#8217;s all just a game, a game of &#8220;display&#8221;&#8230;</p>
<div id="attachment_1179" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1179" title="mab01" src="http://www.southwoodstudio.co.uk/wp-content/uploads/mab01.jpg" alt="" width="600" height="400" /><p class="wp-caption-text">Power-Ups</p></div><br />
<br class="clear"></p>
<blockquote><p><span style="font-family: georgia,bookman old style,palatino linotype,book antiqua,palatino,trebuchet ms,helvetica,garamond,sans-serif,arial,verdana,avante garde,century gothic,comic sans ms,times,times new roman,serif;">You can never get enough of what you don&#8217;t need to make you happy. &#8211; Eric Hoffer</span></p></blockquote>
<p>So its with this notion that i decided to create a set of Luton Game Badges. The idea is the badges will guide you through the Luton Game, each badge or Power-Up enables you progress further and to the next level. For example using the &#8220;Speed Icon&#8221; badge will get you Addidas trainers helping you run faster, the &#8220;Cash Icon&#8221; badge will get you money&#8230; however there are Trick-Ups that will cause the player problems in play, the &#8220;Force Field&#8221; badge (a broken condom) will cause obvious problems, and the Trick-Up &#8220;Cash Icon&#8221; (is actually an RBS withdrawal&#8230; bad investment). So in a roundabout way these badges are simply meant as a bit of an arty cartoon, poking fun at our need to &#8220;own&#8221; and &#8220;consume&#8221; the fact they are conceived in Luton, really has no significance, they&#8217;re simply a comment on Western society&#8217;s fascination with materialism!</p>
<p><div id="attachment_1191" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1191" title="mab07" src="http://www.southwoodstudio.co.uk/wp-content/uploads/211120112782.jpg" alt="" width="600" height="400" /><p class="wp-caption-text">Making badges this way is strangely addictive</p></div>
<div id="attachment_1190" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1190 " title="mab08" src="http://www.southwoodstudio.co.uk/wp-content/uploads/21112011284.jpg" alt="" width="600" height="400" /><p class="wp-caption-text">Ready for packaging</p></div>
<div id="attachment_1184" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1184" title="mab06" src="http://www.southwoodstudio.co.uk/wp-content/uploads/mab06.jpg" alt="" width="600" height="400" /><p class="wp-caption-text">All together</p></div>
<div id="attachment_1183" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1183" title="mab05" src="http://www.southwoodstudio.co.uk/wp-content/uploads/mab05.jpg" alt="" width="600" height="400" /><p class="wp-caption-text">My focus on product presentation</p></div>
<div id="attachment_1182" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1182" title="mab04" src="http://www.southwoodstudio.co.uk/wp-content/uploads/mab04.jpg" alt="" width="600" height="400" /><p class="wp-caption-text">Set of Luton Game Badges</p></div>
<div id="attachment_1181" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1181" title="mab03" src="http://www.southwoodstudio.co.uk/wp-content/uploads/mab03.jpg" alt="" width="600" height="400" /><p class="wp-caption-text">Game Hints</p></div>
<p><div id="attachment_1180" class="wp-caption alignleft" style="width: 600px"><img class="size-full wp-image-1180 " title="mab02" src="http://www.southwoodstudio.co.uk/wp-content/uploads/mab02.jpg" alt="" width="600" height="400" /><p class="wp-caption-text">Trick-Ups</p></div><br />
<br class="clear"></p>
<ul class="indent"><li>create a badge with photoshop elements 9</li><li>game studio in luton</li></ul>]]></content:encoded>
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		<title>Slimline DVD Inlay Template</title>
		<link>http://www.southwoodstudio.co.uk/journal-all/free-slimline-dvd-inlay-template-for-photoshop/</link>
		<comments>http://www.southwoodstudio.co.uk/journal-all/free-slimline-dvd-inlay-template-for-photoshop/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 14:25:44 +0000</pubDate>
		<dc:creator>Studio</dc:creator>
				<category><![CDATA[Journal In All Subjects]]></category>
		<category><![CDATA[Journal Resources]]></category>
		<category><![CDATA[A4]]></category>
		<category><![CDATA[Download]]></category>
		<category><![CDATA[DVD]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Printing]]></category>
		<category><![CDATA[Template]]></category>

		<guid isPermaLink="false">http://www.southwoodstudio.co.uk/?p=1156</guid>
		<description><![CDATA[Free to Download, Slimline DVD Inlay Template for Photoshop Some time ago I produced a series of DVD covers for Project Covers, to use as Photography CD covers for Clients and Wedding Photo CDs&#8217;. Designing and creating all these covers &#8230; <a href="http://www.southwoodstudio.co.uk/journal-all/free-slimline-dvd-inlay-template-for-photoshop/"><span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h2>Free to Download, Slimline DVD Inlay Template for Photoshop</h2>
<p>Some time ago I produced a series of DVD covers for Project Covers, to use as Photography CD covers for Clients and Wedding Photo CDs&#8217;. Designing and creating all these covers required a versatile template for a slimline DVD case. Like so many designers my first point of call was doing a search for &#8220;DVD inlay templates&#8221;, and yeah, I found a few good ones,  but so many didn&#8217;t really suit a quick and versatile work flow. So I decided to make my own to be printed on A4 paper, its this template I&#8217;m giving to you, I&#8217;ve found it an invaluable tool in my design arsenal and I hope you will to.</p>
<div id="attachment_1164" class="wp-caption alignleft" style="width: 600px"><img class="size-medium wp-image-1164" title="Slimline DVD Template" src="http://www.southwoodstudio.co.uk/wp-content/uploads/slimline-dvd-inlay-template-guide-600x399.jpg" alt="" width="600" height="399" /><p class="wp-caption-text">Easy to use template will speed up your workflow</p></div>
<h2>Teaching grandma how to suck eggs</h2>
<p>This Template is suitable for A4 printer paper, it&#8217;s also sized be printed as a Borderless A4 document, on Glossy, Matt and Standard paper grounds (it doesn&#8217;t matter, whatever your printer will take).</p>
<ul>
<li><strong>Green Safety Line:</strong> <em>keep your designs main elements (text) within these lines.</em></li>
<li><strong>Pink Bleed Line:</strong> <em>allow your design to overlap this line.</em></li>
<li><strong>Black and White Cut Line:</strong> <em>keep this guide on when printing, use it to cut your design to size.</em></li>
</ul>
<ol>
<li>Download the template.</li>
<li>Open the template in Photoshop.</li>
<li>Layout your design between the &#8220;Background layer&#8221; and the &#8220;Guides folder&#8221; (keep the Guides folder as the top level layer).</li>
<li>Open the Guides folder and turn off every folder and layer except the &#8220;Cut Line&#8221; layer.</li>
<li>Print the template with A4 Borderless Print settings.</li>
<li>Cut your design from the template along the &#8220;cut lines&#8221;.</li>
<li>Put it in your Slimline DVD Case&#8230; happy days!</li>
</ol>
<p><a class="download tooltip" title="Download Slimline DVD Template" href="http://www.southwoodstudio.co.uk/wp-content/uploads/slimline-dvd-inlay-template-by-southwood-studio.psd_.zip">Download Item</a></p>
<p>&nbsp;</p>
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		<title>Cornish Rock Tors Ltd</title>
		<link>http://www.southwoodstudio.co.uk/works-all/cornish-rock-tors/</link>
		<comments>http://www.southwoodstudio.co.uk/works-all/cornish-rock-tors/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 20:12:47 +0000</pubDate>
		<dc:creator>Studio</dc:creator>
				<category><![CDATA[Works In All Media]]></category>
		<category><![CDATA[Works In Web Media]]></category>

		<guid isPermaLink="false">http://www.southwoodstudio.co.uk/?p=1131</guid>
		<description><![CDATA[5 &#8211; images: Created for Cornish Rock Tors Ltd, commissioned by Be A Tiger Advertising: Comission: PHP, WordPress, JavaScript, Design. View Project: www.cornishrocktors.com &#160;]]></description>
			<content:encoded><![CDATA[<p>5 &#8211; images: Created for Cornish Rock Tors Ltd, commissioned by Be A Tiger Advertising: Comission: PHP, WordPress, JavaScript, Design. View Project: <em><a href="http://www.cornishrocktors.com" target="_blank">www.cornishrocktors.com</a></em></p>

<a href='http://www.southwoodstudio.co.uk/works-all/cornish-rock-tors/attachment/crt1/' title='crt1'><img width="150" height="150" src="http://www.southwoodstudio.co.uk/wp-content/uploads/crt1-150x150.jpg" class="attachment-thumbnail" alt="crt1" title="crt1" /></a>
<a href='http://www.southwoodstudio.co.uk/works-all/cornish-rock-tors/attachment/crt2/' title='crt2'><img width="150" height="150" src="http://www.southwoodstudio.co.uk/wp-content/uploads/crt2-150x150.jpg" class="attachment-thumbnail" alt="crt2" title="crt2" /></a>
<a href='http://www.southwoodstudio.co.uk/works-all/cornish-rock-tors/attachment/crt3/' title='crt3'><img width="150" height="150" src="http://www.southwoodstudio.co.uk/wp-content/uploads/crt3-150x150.jpg" class="attachment-thumbnail" alt="crt3" title="crt3" /></a>
<a href='http://www.southwoodstudio.co.uk/works-all/cornish-rock-tors/attachment/crt4/' title='crt4'><img width="150" height="150" src="http://www.southwoodstudio.co.uk/wp-content/uploads/crt4-150x150.jpg" class="attachment-thumbnail" alt="crt4" title="crt4" /></a>
<a href='http://www.southwoodstudio.co.uk/works-all/cornish-rock-tors/attachment/crt5/' title='crt5'><img width="150" height="150" src="http://www.southwoodstudio.co.uk/wp-content/uploads/crt5-150x150.jpg" class="attachment-thumbnail" alt="crt5" title="crt5" /></a>

<p><em></em></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Huw Davies Photography</title>
		<link>http://www.southwoodstudio.co.uk/works-all/huw-davies-photography/</link>
		<comments>http://www.southwoodstudio.co.uk/works-all/huw-davies-photography/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 19:47:04 +0000</pubDate>
		<dc:creator>Studio</dc:creator>
				<category><![CDATA[Works In All Media]]></category>
		<category><![CDATA[Works In Web Media]]></category>

		<guid isPermaLink="false">http://www.southwoodstudio.co.uk/?p=1123</guid>
		<description><![CDATA[4 &#8211; images: A single page photo portfolio, using flash and html combined: Commission: Flash, HTML, JavaScript, SEO. View Project: www.huwdaviesphotography.com]]></description>
			<content:encoded><![CDATA[<p>4 &#8211; images: A single page photo portfolio, using flash and html combined: Commission: Flash, HTML, JavaScript, SEO. View Project: <a href="http://www.huwdaviesphotography.com/" target="_blank"><em>www.huwdaviesphotography.com</em></a></p>

<a href='http://www.southwoodstudio.co.uk/works-all/huw-davies-photography/attachment/had1/' title='had1'><img width="150" height="150" src="http://www.southwoodstudio.co.uk/wp-content/uploads/had1-150x150.jpg" class="attachment-thumbnail" alt="had1" title="had1" /></a>
<a href='http://www.southwoodstudio.co.uk/works-all/huw-davies-photography/attachment/had2/' title='had2'><img width="150" height="150" src="http://www.southwoodstudio.co.uk/wp-content/uploads/had2-150x150.jpg" class="attachment-thumbnail" alt="had2" title="had2" /></a>
<a href='http://www.southwoodstudio.co.uk/works-all/huw-davies-photography/attachment/had3/' title='had3'><img width="150" height="150" src="http://www.southwoodstudio.co.uk/wp-content/uploads/had3-150x150.jpg" class="attachment-thumbnail" alt="had3" title="had3" /></a>
<a href='http://www.southwoodstudio.co.uk/works-all/huw-davies-photography/attachment/had4/' title='had4'><img width="150" height="150" src="http://www.southwoodstudio.co.uk/wp-content/uploads/had4-150x150.jpg" class="attachment-thumbnail" alt="had4" title="had4" /></a>

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		<title>ABC Cheeses</title>
		<link>http://www.southwoodstudio.co.uk/works-all/abc-cheeses/</link>
		<comments>http://www.southwoodstudio.co.uk/works-all/abc-cheeses/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 19:28:31 +0000</pubDate>
		<dc:creator>Studio</dc:creator>
				<category><![CDATA[Works In All Media]]></category>
		<category><![CDATA[Works In Web Media]]></category>

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		<description><![CDATA[4 &#8211; Images: ABC Cheeses needed a website to create awareness for their love and commitment to supplying good produce to their customers, the brief was keep it fun keep it simple. Commission: Design, Development, HTML, CSS, Hosting. View Project: &#8230; <a href="http://www.southwoodstudio.co.uk/works-all/abc-cheeses/"><span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>4 &#8211; Images: ABC Cheeses needed a website to create awareness for their love and commitment to supplying good produce to their customers, the brief was keep it fun keep it simple. Commission: Design, Development, HTML, CSS, Hosting. View Project: <em>Currently Offline</em></p>

<a href='http://www.southwoodstudio.co.uk/works-all/abc-cheeses/attachment/abc1/' title='abc1'><img width="150" height="150" src="http://www.southwoodstudio.co.uk/wp-content/uploads/abc1-150x150.jpg" class="attachment-thumbnail" alt="abc1" title="abc1" /></a>
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<ul class="indent"><li>abc cheeses</li></ul>]]></content:encoded>
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		<title>LG Optimus Hyper Facade</title>
		<link>http://www.southwoodstudio.co.uk/journal-all/lg-optimus-hyper-facade/</link>
		<comments>http://www.southwoodstudio.co.uk/journal-all/lg-optimus-hyper-facade/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 22:55:26 +0000</pubDate>
		<dc:creator>Studio</dc:creator>
				<category><![CDATA[Journal In All Subjects]]></category>
		<category><![CDATA[Journal Musings]]></category>
		<category><![CDATA[3D Mapping]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[IFA]]></category>
		<category><![CDATA[LG]]></category>

		<guid isPermaLink="false">http://www.southwoodstudio.co.uk/?p=1086</guid>
		<description><![CDATA[On the 7th of  September 2010 LG impressed the public at IFA 2010 with an astonishing use of 3D façade mapping in Kulturbaruerei, Berlin, to highlight the newly announced range of Optimus Smartphones and Tablet devices. The projection opens with &#8230; <a href="http://www.southwoodstudio.co.uk/journal-all/lg-optimus-hyper-facade/"><span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>On the 7th of  September 2010 <a title="LG" href="http://www.lg.com/common/index.jsp">LG</a> impressed the public at <a title="IFA" href="http://www1.messe-berlin.de/vip8_1/website/Internet/Internet/www.ifa-berlin/englisch/index.html">IFA 2010</a> with an astonishing use of 3D façade mapping in Kulturbaruerei, Berlin, to highlight the newly announced range of <a title="LG Optimus" href="http://www.lg.com/uk/mobile-phones/all-lg-phones/LG-android-mobile-phone-GT540.jsp" target="_blank">Optimus Smartphones and Tablet devices</a>. The projection opens with a countdown before the building contorts and shifts to create an “android” which ominously towers over its onlookers. The funky looking Bot displays a multilingual welcome message, presents its beating heart (make of that what you will) and finally merges back in to the building. The fifteen-minute ad campaign also includes curious whales, ice skaters, a giant octopus, and steaming jungles. The show concludes with the official Optimus Series tagline “Optimize Your Life!”… nice, cue a round of applause!</p>
<p><iframe src="http://www.youtube.com/embed/XVTga6GmbGw" frameborder="0" width="585" height="355"></iframe></p>
<p>3D projection on this scale uses extensive 3D mapping of a buildings alcoves and architectural features to exaggerate the 3d affect. Before the CGI animation is created an accurate 3D model is mapped by using laser scanning the façade. The building is then created digitally as a 3D canvas to present the animation, and finally projected back on to the building from a prime position giving the desired 3D affect. Unfortunately I don’t know the name of the company who created the projection but when I do I’ll add them to this post.</p>
<p>However 3D and 2D façade mapping is not all that new, many companies, such as easyweb.fr have been projecting on buildings for their own ad campaigns, and lets not forget the famous <a title="Gail Porter projected onto the Houses of Parliament" href="http://news.bbc.co.uk/1/hi/341052.stm" target="_blank">“Vote Gail Porter” projection</a> on the Houses Of Parliament in 1999 by the popular men’s magazine FHM.  But as technology improves and 3D viewing becomes greater in demand, we’re likely to see a new wave of illuminated advertising.</p>
<h2>Another 3D Façade Projection: Bacardi Photo-Shooting Dragon</h2>
<p><iframe src="http://www.youtube.com/embed/uWT31kcThPA?feature=player_embedded" frameborder="0" width="585" height="355"></iframe></p>
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